Reach customers when they are researching products and services with this new branding program from The Real Yellow Pages®

	Product Information

		Product Description
				This new brand-building program is like having hundreds of billboard ads promoting your Web site, product or service throughout The Real Yellow Pages® headings. This exclusive product, available by market or region, can help you reach new customers -- the ones who are ready to take action. In fact, more than 53% of Yellow Page users will be new to the business they select and more than 80% of Yellow Page customers who contact a business go on to make a purchase.1
		Advertiser Benefits
		* Massive reach at a low cost - Dynamic Space can deliver over 2 billion impressions at a very competitive price. * Timely presentation - Dynamic Space reaches users when they are making a purchasing decision. * Cost effective promotion or testing - using a Web site address, advertisers can measure response to various promotions or branding messages by purchasing different messages in different MSAs.
		How to Order Call 1-877-5REAL-YP (877.573.2597).

			Additional Resources
		Document Title				Size
			Dynamic Space Example			432KB
			Dynamic Space Visual Example			59KB

¹ CRM Associates, 2001



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