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Cover & Spine Advertising is a great way to have a huge presence
in The Real Yellow Pages® from
AT&T! Since shoppers in the Southeast used The Real
Yellow Pages® more than 1.7 billion
times last year, Cover & Spine Advertising will have a major
impact on your marketing program.1 You
have options of advertising on the Spine, Outside Back Cover, Inside
Front Cover or the Inside Back Cover. |
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Spine Advertising: As every advertiser is looking for unique ways to keep their message in front of their customers' eyes, Spine advertising provides premium and exclusive placement on the spine of The Real Yellow Pages® from AT&T. The spine is available in 139 markets in AT&T's region. |
Cover Advertising: Advertising on the Inside Cover of The Real
Yellow Pages® from AT&T puts your ad
first and foremost when consumers are flipping through the Yellow Pages
front-to-back or back-to-front. Whether you prefer the Inside Front Cover
or the Inside Back Cover, you will be sure to make an impact with your
full color ad! The Outside Back Cover also is available for some of the
most visible advertising around! No other medium can boast such high exposure
and tremendous reach as Cover and Spine advertising with The Real
Yellow Pages® from AT&T!
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Tip-On Advertising: Tip-Ons are small, standalone printed ads which are affixed to directory covers with a removable hot melt adhesive. Tip-On ads offer advertisers a unique opportunity to showcase their business on the cover of The Real Yellow Pages® from AT&T. There are 2 different types of Tip-Ons: 4” x 4” Paper Tip-On and 4” x 4” |
Paper Tip-Ons have 4-color process available on both sides. Advertisers
can use back side of Tip-on to include things like: Office locations and
hours of operation; Details about products and services offered; A coupon
or discount offering.
Magnetic Tip-Ons have 4-color process available
on front side of magnet and allows consumers to place advertisers’
message and contact information where they can see it when they need
it. When placed on the refrigerator, the magnetic Tip-On provides a
much longer view period than a regular YP ad because people see them
everyday and rarely throw them away...especially when there is valuable
information on them.
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