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| Your customers know you by name so make it easy for them to find you - in The Real White Pages®! Millions of sales are driven annually by The White Pages!1 | |
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Product Description |
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When customers know the name of the business but not the number, they consistently use The Real White Pages® from AT&T. Yellow Pages are where consumers go when they are ready to buy, but White Pages are where consumers go when they are ready to buy and have a business in mind. Building a loyal customer takes time and talent -- protect your efforts by making sure that when your customers want to call you, they can easily find you in The Real White Pages® from AT&T. The Real White Pages® from AT&T offers a variety of White Pages products to make your listing stand out from the crowd and to give your customers easy and immediate recognition of your business. From graphics to logos to color splash, the White Pages offers many ways to attract eyes to your advertising. Choose from a vast array of listing enhancements: White Page Display Ads: Display Ads in The Real White Pages® offer the greatest flexibility for showcasing your business! White Pages Display Ads are available in 2" & 3" sizes and appear directly before your listing. These ads allow you space to promote additional information such as product or service information, a map, a picture, hours of operation and much more. Banner Ads: Banner advertising within the White Pages is similar to banner advertising on the Internet. Banner advertisements are available at the top of each page of the business section and are placed randomly throughout the White Pages. Logo Ad: The Real White Pages® from AT&T enables advertisers to place local and/or national logos within the White Pages listing for quick and easy identification. Bold Listing: The bold listing showcases your company's name and telephone number in bold caps. Feature Bold: This enhancement provides a bold line at the top and bottom of the in-column listing and your business' name appears in bold caps. This enhancement is also available in red in some markets. Red Splash or Gray Splash: For enhanced listings such as black Feature Bold, Logo Ads and Banner Ad items the background prints with a 20% red or gray highlight screen. Yellow Highlight: For black Feature Bold Listings, Logo Ads and Banner Ad items, the listing background prints with a yellow highlight screen. Extra Line: The Extra Line enhancement is a great way for advertisers to include additional information about their business such as directional text, certification of competence numbers, etc. Offered in all markets. Internet Extra Line: The Internet Extra Line is a product from The Real White Pages® from AT&T, which features your business' internet address or email address.  |
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How to Order Click here to find the closest Sales Office, call 1-800-GET-REAL (438-7325), or visit www.1800getreal.com. |
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1 YPA White Pages Usage & Perception StudyWeiss Research Associates, Inc. Dec 2005
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