Latin America's Best SellerTM

	Product Information

		Product Description
				BellSouth® Guía Export®, which is in its 13th year of publication, is an international guide of products and services. It is an award-winning business-to-business directory linking U.S. exporting firms to almost 400,000 qualified importers in Latin America and the Caribbean. Headings and informational content are presented in three languages -- English, Spanish, and Portuguese. Multilingual importers use the Guía Export® Directory to identify potential business partners all year long. Advertisers in the printed Guía Export® Directory receive a free listing in Guía Export® Online giving U.S. exporters additional promotional exposure. Guía Export® Directory Online can be found at www.guiaexport.com. A specialty product of The Real Yellow Pages®, Guía Export® is comprised of Yellow Pages advertisements organized into seven industry segments, as well as a Trade Assistance section printed magazine-style along with full-color, full-page premium advertisements. More Information about Guía Export®: * Products * Distribution * Export Tips * Industry Awards
		Benefits The Guía Export® Directory is a highly effective tool to reach qualified importers from target countries or importers of specific products.
		Importers
		* 76% of importing recipients contacted a company they found in the Guía Export Directory.* * 59% of importers contacting a Guía advertiser made a purchase.* * 85% of Guía Export® Directory users are likely to use the directory again.*
		Exporters
		* Call tracking studies for Guía Export® advertisers indicated average call response (via phone and fax) to participating businesses was 30 per month.* * The average purchase in response to an ad in Guía Export® Directory totaled $50,000.* * The BellSouth® Guía Export® Directory allows exporters to target active importers in over 41 countries in Latin America and the Caribbean at far less cost than equivalent exposure using in-country publications in each locale.
		How to Advertise Contact BAPCO National Sales by using contact information below. Email: * guia.export@BellSouth.com Web: * www.guiaexport.com Customer care: * "BAPCO EAST" customers calling from U.S.: 1-877-5REAL-YP * Non-BAPCO and "WEST" customers calling from U.S.: 1-877-664-0125 * Calling Internationally: 305-273-3973

			Additional Resources
		Document Title				Size
			Cover Space Sample JPEG			53KB
			Trade Assistance Sample 1 JPEG			41KB
			Trade Assistance Sample 2 JPEG			46KB
			Trade Assistance Sample 3 JPEG			42KB
			Tab Advertising Sample 1 JPEG			31KB
			Tab Advertising Sample 2 JPEG			45KB
			Tab Advertising Sample 3 JPEG			42KB
			Classified Sample 1 JPEG			49KB
			Classified Sample 2 JPEG			50KB
			Classified Sample 3 JPEG			50KB

* M/A/R/C, Inc. interviews with Guía Export recipients

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