Reach the Southeast's fastest-growing segment of the population with The Spanish Section of The Real Yellow Pages® from AT&T!

	Product Information

		The Hispanic Section, which is attached to the end of the telephone directory, is separated from the core by a TAB and a blue bleed bar. Only paid advertising is allowed in the Hispanic Section. The Hispanic Section is now also being published as a stand-alone directory and distributed to hundreds of local business and establishments in largely Hispanic areas. Product Description
				A $926 billion opportunity that your client can't ignore! By the year 2007, the Hispanic population in the U.S. is expected to reach 50 million with $926 billion in buying power. Advertisers are realizing that the largest minority in the U.S. is an untapped market with tremendous potential. The Hispanic Section of The Real Yellow Pages from AT&T is designed to reach the fastest-growing segment of the population in the Southeast. Between 1990 and 2000, the U.S. Hispanic growth was 58%, compared to 9 % for non-Hispanic growth.1
		Advertiser Benefits
		* Impact a brand-loyal audience - A recent TeleNacion survey says that Hispanics as a group indicate that having a brand name is very important when purchasing almost every type of consumer item. * Complete coverage with free delivery to Hispanic homes and retail locations in your area. * Always available 24 hours a day/ 7 days a week . * 9 out of every 10 Yellow Pages users are ready to buy*.2 * Targeted & cost-effective advertising tool designed to reach Hispanic market in your area. * Assured exposure to Hispanics with a product completely in SPANISH
		Markets & Distribution The Spanish Section of The Real Yellow Pages® from AT&T has been a welcome addition to directories in markets with large Hispanic communities. AT&T first introduced the Hispanic Section in Atlanta in 1999 and now, it is available in the following markets :
		Market 2006 Hispanic Section Distribution (number of directories) Atlanta, GA 1,232,657 Charlotte, NC 591,207 Ft. Lauderdale, FL 500,825 Gainesville, GA   115,315 Greensboro, NC   354,677 Greater Gwinnett, GA   385,512 Hollywood, FL   221,231 Marietta, GA   191,677 Miami, FL 1,200,000 New Orleans, LA 676,565 Orlando, FL 941,911 Pompano, FL 151,006 Raleigh, NC 539,364 West Palm Beach, FL 532,190 Winston-Salem, NC 284,814
		Specifications & Standards Specifications and standards are the same as the core directory.
		How to Order Click here to find the closest Sales Office, or call 1-800-GET-REAL (438-7325), or visit www.1800getreal.com.

¹ University of Ga Terry College of Business Multi-Cultural Study, 2004.
² CRM Associates.


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