As the forces that drive retailing change from distribution, logistics and location to information and networking, the price of technology will fall and the need for people qualified to use it will increase.

At the same time, retailers must build sales volume while cutting expenses. BellSouth's function will be to assist in the process often referred to as reengineering the retail industry for revenue.

By providing you with tools to develop programs such as customer relationship marketing, replenishment systems and virtual inventories.

By working with you to develop alternate channels like electronic commerce, interactive shopping and in-store kiosks.

And by contributing to your efforts to reinvent the industry as consumer attitudes and lifestyles continue to change.

In short, BellSouth can be the single most important source for all your solutions in the area of information/communications services.